Vision
To be a culturally iconic brand that inspires a lifestyle of peace.
Mission
To stimulate global consciousness through African-inspired designs that help foster peace in a multicultural world.
Core Values
Peace
We believe that helping people engage with other cultures in ways that build mutual trust, respect, and tolerance makes for a more peaceful world.
Creativity
We believe that a creative spirit is just as essential for the products we make, as it is for the processes and systems that define the way we work and engage with the world.
Integrity
We believe our business can only be a force for good if we play fair in all dealings with our employees, customers, investors, and other stakeholders.
Excellence
We are always exploring better and more sustainable ways to ensure our products and services continuously redefine customer expectations of excellence.
